Too many brands see social media as another platform to push their products. But the real power of social lies in connecting with people, not just making sales.

Think about it - when was the last time an ad or promotional post really inspired you to take action? Contrast that with the posts from accounts you actually care about and follow.

The truth is, your audience craves genuine interaction, not just corporate messaging. So ditch the relentless promotions, and focus on building real relationships through thoughtful, people-first content.

Let's get back to the roots of social - engaging with your community, sharing their stories, and creating value, not just sales. Are you ready to put people before profits on your social channels?